PR & COMMUNICATIONS

Working with the media can help to inform and educate different groups, inspire people about your new product and services or explain poorly-understood issues. To be effective it requires careful planning and consideration. 

Our team has a wide media network across multiple industries and will help you to appear in the right publication, at the right time with the right message.  

Influencer outreach involves persuading influential leaders or celebrities, to promote your brand. 

To pull off an effective influencer marketing campaign you need to work with the right influencers. Not convinced influencer marketing can lead to real business results? A survey found that 34% of daily U.S. Instagram users bought something because a blogger or influencer recommended it.

Instagram is the platform of choice for social influencers. 89% of marketers identify it as one of the most important channels for influencer marketing. Ready to find your influencer?

Content is a King! Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. It can be text,  visuals or the right colours plus the right keywords. SEO copywriting is crucial here. But content marketing can be seriously hard work.

According to our survey, 60% of companies struggle to produce content consistently, and 65% find it a challenge to produce engaging content. And not engaging your visitors reflects negatively on your sales. Do you want to try out content creation skills? Email us today for more information.

An effective communication campaign has an engaging, shareable content that utilises both online and offline marketing communications tools and digital media channels. Our team will help you to draft a campaign with:

• clear, realistic goals which you can be confident of hitting.
• the best strategy to achieve these goals against your competition.
• sufficient details of the tactics and actions needed to translate the strategy into action.
• a method to check you are on track with your plans.

Brand storytelling is the art of shaping a company’s identity through the use of narratives and storytelling techniques that facilitate an emotional response and establish meaningful connections.

When done correctly, research shows how powerful impact storytelling can have on us:

• Stories are 22 times more memorable than facts & figures alone
• Our neural activity increase 5 times when listening to a story
• Storytelling lights up the sensory cortex in the brain, allowing the listener to feel, hear, taste, and even smell the story. 

Thought leadership is a type of content marketing where you tap into the talent, experience, and passion inside your business, or from your community, to consistently answer the biggest questions on the minds of your target audience on a particular topic. It's about bringing your industry to a higher level. 

Our team can help you to differentiate with your point of view and your visual design but mostly, differentiate your business with consistency by becoming an authority and by helping your customers with different types of content, every single day.