market research

Is your brand creating demand? 

Brand research helps with creating and managing a company’s brand or identity - the images, narratives, and characteristics people associate with it.  

We provide clear strategic insights to help improve business decision-making, by helping you to understand what is important in driving brand equity. We do this by utilising the latest thinking in research, marketing, psychology and neuroscience. Find out more.

Customer satisfaction research measures customers’ experiences with products or services, specifically looking at how those meet, exceed, or fail to live up to their expectations. They should be performed and analysed regularly in order to stay in demand. 

Customer satisfaction is a strong indicator of customer retention and overall business performance. 

Our customer satisfaction research will help you understand what your customers like, dislike, and feel needs improvement. 

Market research is crucial for the success of developing new propositions.

McKinsey & Co suggests to focus on setting value, not price. Customers do not buy solely on low price. They buy according to customer value, that is, the difference between the benefits a company gives customers and the price it charges. 

Getting the pricing strategy right can deliver both higher profits and improved customer satisfaction. 

Competitive analysis allows you to assess your competitor’s strengths and weaknesses in the marketplace, providing you with fuel to drive a competitive advantage. Whether you’re just getting started, moving into a new market, or doing a health check of your business, a competitive analysis will be invaluable. 

We will typically choose a few of your main competitors and analyse things like their marketing strategy, customer perceptions, revenue and sales volume, and so on. 

Such research will shed light on the consumer’s habits and needs, the economic shape of the industry and the competitors’ state of affairs. Its main purpose is to discover a market opportunity for a certain business, and it is more and more evident today that hardly any concept or rebranding idea can succeed without prior market research. 

Market research is integral to both launching a new service or supporting or improving the ongoing one. But before plunging into it, we will help you to define clear market research goals. 

Thought leadership is content which influences and creates change. 

Is your company famous in its industry as a source of innovative ideas and thinking? Does it have unusual depth of insight and expertise on the issues that are reshaping the global economy? Can it deliver that knowledge to its customers in a way that is compelling and actionable, and that reinforces your brand as the go-to provider of solutions to today’s biggest business problems?

This is what it means to be a thought leader. Do you want to become one? We can show you how.